ICS advertising campaign includes the following
- Advertisement campaign in the official newspapers before and during the exhibition..
- Television advertisement campaign starting within one week before and lasts during the exhibition period.
- Distributing advertising flyers and brochures about the exhibition at merchants, distributors and trading markets.
- Sending invitations with direct mail to all concerned parties.
- Prepare invitations (100 invitations ) for each exhibitor to invite his clients.
- Hold a reception party on the first day for businessmen.
- Prepare a directory for the exhibition including names of all participating companies.